Local Media Multicultural
Local Media Multicultural is a minority owned business that specializes in reaching the large minority population throughout Southern California. Specifically broadcast radio, digital, and event sponsorship advertising. This includes the production of video for TV & digital advertisers, and radio commercial production as well.
If you or our clients need help in reaching the much coveted multicultural audience in Southern California please contact Adelle Danson at adanson@localmediasd.com or (858) 888-7014.
Hispanic Population
San Diego’s Hispanic Population is double the national average
San Diego English Speaking Hispanics
Sources: 2021 Nielsen Ratings. 18+ Scarborough
San Diego Radio Duplication: Reach more Hispanics using English Stations
73% Spanish Listeners listen to English stations 105,000 Unduplicated
Sources: 2021 Nielsen Ratings. 18+ Scarborough
Local Media San Diego Hispanic Audience Comp
XHRM/XHTZ are #1 and #2 English Speaking Hispanic Stations (3 Book A25-54 Nielsen)
Sources: 2021 Nielsen Ratings and Global Insights
